Branding, Web Design & Development

For this project I was tasked with creating a new brand identity, website and various marketing collateral for the San Diego Humane Society’s annual Fur Ball Gala.

The goal was to help the Humane Society sell more tickets to the ball in order to raise the most funds for San Diego’s animals in need. Historically, the Fur Ball has attracted a more mature and established clientele, so it was a goal of the organisation to encourage younger people to attend.

For this reason, I was eager to develop the assets in a classic and sophisticated style, but keeping the overall look-and-feel modern and fresh.

I was also tasked with building the website using Bootstrap, which was challenging yet rewarding.